Data protection declaration

Privacy Policy

1) Information about the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is APRICOT GmbH, Brienner Strasse 52,
80333 Munich, Germany, Email: info@apricot-beauty.com. Der The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content, this website uses (z.B. Orders or inquiries to the controller) use SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

3.1 Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. for further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, an appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify will only take place within the framework communicated below.

3.2 Cloudflare
On our website we use a so-calledContent Delivery Network ("CDN") of the technology service provider Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A Content Delivery Network is an online service that is used to deliver large media files (such as z.B. Graphics, page content, or scripts) are delivered through a network of regionally distributed servers connected via the Internet. The use of Cloudflare's Content Delivery Network helps us optimize the loading speeds of our website.
The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the secure and efficient provision and improvement of the stability and functionality of our website.
We have a data processing agreement with Cloudfare (Data Processing Addendum, available at https://www.cloudflare.com/media/pdf/cloudflare-customer-dpa.pdf), which obligates Cloudfare to protect the data of our site visitors and not to share it with third parties. For the transfer of data from the EU to the USA, Cloudfare relies on the European Commission's standard data protection clauses, which are intended to ensure compliance with European data protection standards in the USA.
For more information, please see Cloudflare’s privacy policy at: https://www.cloudflare.com/privacypolicy/

3.3 Fastly
On our website we use a so-called Content Delivery Network ("CDN") of the technology service provider Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA ("Fastly"). A Content Delivery Network is an online service that is used to deliver large media files (such as z.B. Graphics, page content, or scripts) are delivered through a network of regionally distributed servers connected via the Internet. The use of Fastly's Content Delivery Network helps us optimize the loading speeds of our website.
Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in providing a secure and efficient service, as well as improving the stability and functionality of our website. Further information can be found in Fastly's privacy policy at: https://www.fastly.com/privacy

4) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long a cookie is stored for in the overview of the cookie settings in your web browser.

Some cookies are used to simplify the ordering process by saving settings (z.B. Remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given or in accordance with Art. 6 (1) (f) GDPR.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for each browser at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Review reminder by Loox
If you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address and, if applicable, other previously collected customer data to the Loox rating tool, a service provided by Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel ("Loox"), so that it can send you a review reminder by email. You can revoke your consent at any time by sending a message to the data controller or to the review platform.
For the transmission of data to Loox in Israel, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.
We have concluded a data processing agreement with Loox, which obligates Loox to protect our customers' data and not to share it with third parties. This agreement can be viewed here: https://loox.io/legal/data_processing_addendum.pdf
For more information about Loox’s privacy policy, please visit https://loox.io/legal/privacy_policy_merchants.pdf

5.2 When you contact us (z.B. via contact form or email) personal data is collected. Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. The data collected is evident from the respective input forms. Deletion of your customer account is possible at any time and can be requested by sending a message to o.g. Address of the responsible party. We store and use the data you provide to process the contract.After the contract has been fully processed or your customer account has been deleted, your data will be blocked in accordance with retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law.

7) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you chose will be saved and published on this website. Furthermore, your IP address will be logged and saved. This storage of the IP address is done for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. We need your email address in order to contact you if a third party should object to the content you have published being illegal. The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

8) Use of customer data for direct marketing

8.1 - Newsletter delivery via Klaviyo
Our e-mail newsletter is sent via the technical service provider »Klaviyo«, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we will transfer the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is generally transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to contact them directly or to share it with third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.
You can view Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy
- Newsletter dispatch via Shopify Email
Our email newsletter is sent via Shopify Email, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), to which we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (z.B. email address) are generally stored on Shopify's servers in the EU.
As part of the aforementioned Shopify services, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. for further processing on behalf of Shopify. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.
Shopify uses this information to send and statistically evaluate the newsletter on our behalf. For this evaluation, the emails sent may contain so-called web beacons or "web beacons."Contain tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also collected (z.B. Time of retrieval, IP address, browser type, and operating system). The data is collected exclusively in pseudonymous form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of this analysis can be used to better tailor future newsletters to the interests of the recipients. If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, in accordance with Art. 6 (1) (f) GDPR, Shopify may use this data itself based on its own legitimate interest in tailoring and optimizing the service to meet customer needs, as well as for market research purposes, for example, to determine which countries the recipients come from. However, Shopify does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.
We have entered into a data processing agreement with Shopify, which obligates Shopify to protect our customers' data and not to share it with third parties.
You can view Shopify’s privacy policy here: https://www.shopify.de/legal/datenschutz

8.2 Product availability notification by email

If we offer the option of informing you by email about the availability of selected, temporarily unavailable items in our online shop, you can sign up for our email notification service for product availability. If you sign up for our email notification service for product availability, we will send you a one-time message by email about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification once you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email in which you will be asked to confirm that you wish to receive such a notification by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for our product availability email notification service, we save your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our product availability email notification service will be used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the product availability email notification service at any time by sending a corresponding message to the person responsible named above.After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this declaration.

9) Data processing for order processing

9.1 To process your order, we work with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

9.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will share your name, delivery address, and, if necessary for delivery, your telephone number with a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

9.3 Use of special service providers for order processing and fulfillment

- Easybill
Order processing (especially invoicing) is handled by the service provider "easybill" (easybill GmbH, Düsselstr. 21, 41564 Kaarst). Name, address, and any other personal data will be passed on to easybill in accordance with Art. 6 (1) (b) GDPR solely for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for processing the order. Details regarding easybill's data protection and easybill's privacy policy can be found on the easybill website at easybill.de visible.

9.4 Use of payment service providers (payment services)

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "payment by installments" via PayPal, we will pass your payment data to PayPal (Europe) as part of the payment processing. S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the credit check result, they are based on a scientifically recognized mathematical-statistical procedure.The calculation of the score includes, but is not limited to, address data. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, credit card number (if applicable), invoice amount, currency, and transaction number) in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following website address: https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

10) Online Marketing

10.1 Facebook Pixel for creating custom audiences (with Cookie Consent Tool)
Our online offering uses the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
If a user clicks on an ad placed by us that is displayed on Facebook, a Facebook pixel adds a suffix to the URL of our linked page. If our page allows data sharing with Facebook via pixel, this URL parameter is written into the user's browser via a cookie, which our linked page itself sets. This cookie is then read by Facebook pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is able to determine visitors to our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (z.B. Interests in specific topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/) can be used.The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel takes place exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, remove the check mark next to the "Facebook Pixel" setting in the "Cookie Consent Tool" integrated into the website.

10.2 - Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help analyze how you use the website. Google AdSense also uses web beacons (small, invisible graphics) to collect information to help the website analyze how users use the site. The information generated by the cookie and/or web beacon (including your IP address) about your use of the website is typically transferred to a Google server and stored there. The information may also be transferred to Google LLC servers in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/
- Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers using advertising materials (so-called Google Adwords) on external websites. Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification.If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to Google LLC servers in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Ads Conversion Tracking will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

11) Web analysis services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies," which are text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is typically transferred to a Google server and stored there. This may also include transmission to Google LLC servers in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. This extension will shorten your IP address beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server. LLC.in to the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage.The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other data held by Google.
Google Analytics also uses a special feature called "demographic features" to compile statistics about the age, gender, and interests of site visitors based on an analysis of interest-based advertising and third-party information. This allows the definition and differentiation of website user groups for the purpose of targeting marketing measures. However, data collected using "demographic features" cannot be assigned to a specific individual.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obligates Google to protect the data of our website visitors and not to share it with third parties.
For the transfer of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

12) Retargeting/ Remarketing/ Recommendation Advertising

Google Ads Remarketing
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers using advertising materials (so-called Google Adwords) on external websites. Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Ads Conversion Tracking will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

Pinterest retargeting pixel
This website uses a pixel (Pinterest Tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest")). With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymized form. The information can be linked to the person of the user with the help of further information that Pinterest z.B. has stored about the user due to the ownership of an account on the social network "Pinterest". Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the social network "Pinterest" and thus create pseudonymized user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, this service will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
Data collected via the pixel may be transferred to Pinterest Inc. servers in the USA. Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you accessed our website from a Pinterest pin, we will place a cookie on your computer that interacts with a "tag" in the form of JavaScript code from Pinterest. Cookies are small text files stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (z.B. completed transactions, leads, search queries on the website, visits to product pages). When you perform such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (u.a. Type of action, time, browser type of the end device).
Through this transmission, Pinterest can create statistics about the usage behavior on our website after redirection from a Pinterest pin, which we use to optimize our offering.
However, we do not receive any information that can be used to personally identify users.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, this service will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website. You can find further information about Pinterest's privacy policy at the following internet address: https://policy.pinterest.com/de/privacy-policy

13) Page functionalities

13.1 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
This uses the extended data protection mode, which, according to the provider, only saves user information when the video(s) is played. If embedded YouTube videos are started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want to be assigned to your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles; you must contact YouTube to exercise this right. When using YouTube, personal data may also be transferred to the servers of Google LLC in the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our control.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website, using alternative options communicated to you on the website.
Further information on data protection at “YouTube” can be found in the YouTube Terms of Use at https://www.youtube.com/static?template=terms and in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy.

13.2 Use of Vimeo videos
Our website contains plug-ins from the video portal Vimeo, operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you access a page on our website that contains such a plug-in, your browser establishes a direct connection to Vimeo's servers. Vimeo transmits the content of the plug-in directly to your browser and integrates it into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (such as z.B. pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.
If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.
For information on the purpose and scope of data collection and the further processing and use of data by Vimeo, as well as your rights and settings options for protecting your privacy, please refer to Vimeo’s privacy policy: https://vimeo.com/privacy
For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics is provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking function, which we have no access to and which we cannot influence. Google Analytics uses so-called "cookies" for tracking purposes. These are text files saved on your computer that enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transferred to a Google server and stored there; this may also be transferred to the servers of Google LLC in the USA.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Vimeo videos will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website, using alternative options communicated to you on the website.

13.3 Applications for job vacancies by email
We advertise currently vacant positions in a separate section on our website, for which interested parties can apply by email to the contact address provided.
In order to be accepted into the application process, applicants must provide us with all the personal data required for a well-founded and informed assessment and selection along with their application by email.
The required information includes general personal information (name, address, telephone or email contact details) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which, in the interest of social protection, must be specifically considered under labor and social law.
The relevant job advertisement will specify which components an application must contain in order to be considered and in what form these components must be submitted by email.
After receiving the application submitted using the email address provided, we will store the applicant data and evaluate it solely for the purpose of processing the application. For any queries that arise during the processing of the application, we will use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.
The legal basis for this processing, including contacting us for queries, is Article 6 (1) (b) GDPR (for processing in Germany i.V.m. Section 26 para. 1 BDSG), in the sense of which completing the application process is considered to be the initiation of an employment contract.
Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR (z.BIf we request personal data (e.g. health data such as information about severe disability) from applicants, this will be processed in accordance with Art. 9 (2) (b) GDPR so that we can exercise the rights arising from employment law and social security and social protection law and fulfil our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 (1) (h) GDPR if it is carried out for the purposes of preventive healthcare or occupational medicine, for the assessment of the applicant's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.
If the applicant is not selected as part of the evaluation described above, or if the applicant withdraws their application prematurely, their data submitted via email and all electronic correspondence, including the original application email, will be deleted after a maximum of six months following notification. This period is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, fulfilling our obligations to provide evidence under the regulations on equal treatment of applicants.
In case of a successful application, the data provided will be processed on the basis of Art. 6 (1) (b) GDPR (for processing in Germany i.V.m. Section 26 (1) BDSG) for the purposes of carrying out the employment relationship.

13.4 - Google Web Fonts
This site uses so-called web fonts for the uniform display of fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). When you visit a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must establish a connection to Google's servers. This may also result in the transmission of personal data to Google LLC's servers in the USA. In this way, Google becomes aware that our website was accessed via your IP address. Google Web Fonts is used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font from your computer will be used.
For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

13.5 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry has been made by a natural person or has been misused through machine and automated processing. The service includes sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

14) Tools and Other

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the page in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be given by checking the appropriate boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by checking the appropriate boxes. This ensures that such cookies are only placed on the user's device if consent has been given.
The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

15) Rights of the data subject

15.1 The applicable data protection law grants you comprehensive rights as a data subject (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to information about the guarantees in accordance with Art. 46 GDPR when your data is transferred to third countries;
  • Right to rectification in accordance with Art. 16 GDPR: You have the right to have any incorrect data concerning you rectified without delay and/or to have any incomplete data stored by us completed;
  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims.
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
  • Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obligated to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
  • Right to revoke consent given in accordance with Art. 7 para.3 GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data in question immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the time of revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

15.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – also by the respective statutory retention period (z.B. commercial and tax retention periods).

When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfil or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1).2 GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.