Press and influencer

Based in the creative heart of Munich, the APRICOT team pursues a common goal: We put an end to beauty trash and endless experiments. The end, the end, the beauty. Because life is too short for complicated routines, we're creating a new beauty category that's more effective, more environmentally friendly, and easier to use. Because wrinkles, tired skin, or pimples shouldn't stop anyone from feeling beautiful.

APRICOT stands for innovative, dermatologically tested cosmetic solutions that combine modern care standards with responsible use of resources. Our vegan, cruelty-free products are developed for people who value radiant skin and uncomplicated care.

Influencers & Brand Collaborations

We look forward to hearing from you and would be happy to discuss possible collaborations with you.

Press inquiries

For current press releases, press photos or further questions, please contact us at:

Marie von Zeppelin

marie.vonzepelin@apricot-beauty.com